Online Property Shows offers virtual real estate fairs where developers and real estate agencies present their properties. Visitors to the fair, in addition to having the search and filters (rooms, price, terrace, etc.) typical of a real estate portal, have the possibility of making 360º visits to the properties and chatting live with exhibitors and arranging visits.
One of the advantages of this type of fairs for exhibitors is that they can know in real time the interest aroused by their different properties and the characteristics of the public that visits them: country and city, if they are looking for a first or second home, price range, etc.
LaMagnética developed dashboards that extracted information from the fair’s database, processed it and displayed it to each exhibitor:
- Number of visits received -global and by property.
- Demographics of visitors and the type of property they are interested in.
- Conversions: PDF downloads, visit requests, etc.
