Innovation without measurement is not an investment—it’s an IT expense. At LaMagnética, we emphasize that any technological advance must be accompanied by an executive dashboard showing business indicators: sales costs, customer lifetime value, and contribution margin per channel.
The discourse on artificial intelligence at MWC 2026 has evolved from fascination with novelty to a demand for results. Under the AI 4 Enterprise theme, the congress focuses on integrating language models and predictive systems into corporate workflows.
At LaMagnética, we have developed MMM-lite methodologies that enable analysis of each investment channel’s impact without relying on individual user traceability.
At LaMagnética we defend that competitive advantage does not come from the adoption of an artificial intelligence tool, but from the maturity of the data ecosystem that feeds it.
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