Dormity is a mattress manufacturer and seller. They have over 50 physical stores and an ecommerce. They’ve received multiple awards due to the quality of their products, and they work with the Universidad Autónoma de Barcelona on a research project.
They came to us needing help with their SEO positioning. Their website is quite large, with over 50.000 sites.
Our solution
In order to achieve the desired results, our strategy began with a SEO audit, after which we worked on the technical and content optimization.
The following steps were:
- Keyword and content research: we carried out an in-depth keyword research to later optimize all the website content.
- New content optimization: for local and general searches.
- Google My Business check and recommendations.
- Link building strategy to build website authority.
- SEO maintenance and monitoring: checking new content, monitoring the indexing status, proactive error detection,…
The result
With the audit and the technical optimization we managed to break the negative trend in SEO positioning that Dormity was on. We also improved website loading speed.
Once we implemented the full strategy, we were able to increase the amount of first page ranked keywords on Google by over 42%.
We also increased the incoming links by over 120% and the domain authority went from 25 to 43.
