CETT is a renowned Tourism, Hostelry and Gastronomy university. They’ve been active for over 50 years and they have become a hub that connects the academic area with the business and institutional world.
Their students have the opportunity to live a unique learning experience based on accuracy, innovation and experience.
CETT asked us to help them with their lead acquisition campaigns for courses, degrees and masters. To improve their results, we agreed on the development of 39 landing pages to use in the campaigns.
Our solution
Given the amount of landing pages we needed a CMS. We created a private WordPress space inside a subdomain to host all the landing pages. It’s hosted in a private hosting specialized in WordPress speed optimization.
Regarding the development of the landing pages, we designed a customizable template. The main focus was the design and the sales pitch of the landing pages. We also integrated the forms with the CRM.
Additionally, it was necessary to work in the analytical side: we implemented Google Tag Manager, configured events, conversions, and remarketing lists on Google Analytics, Google Ads and Facebook Ads.
The result
The results of the campaigns showed a significant increase in performance after the landing pages were used in the process.
