Objective
Design a new corporate website to update the design and improve SEO positioning. In the project we not only had to improve the design and content structure, but also the navigation and user experience.
How it was done
We approached the project from three different disciplines:
- Web design, UX, UI: We defined a content architecture centralizing the information of all entities and services, responding to the objectives of communication with the main users.
Subsequently, wireframes were designed that allowed us to review the usability aspects of each section of the website.
- Content strategy. Definition of a space of resources and contents on mental health to favor the positioning of the web.
- Creation of the mental health resources map to improve the visibility of each member of the association.
Challenges
Increase the visibility of the website, not only by searching for associations and services, but also by keywords related to different aspects of mental health.
